An auspicious post to wish all readers a happy new year...
Just discovered a piece of children's entertainment which is not just mostly harmless, but positively good. It is teaching my children that the differences between cultures around the world are there to be enjoyed, but that underneath these differences human beings are essentially the same, that we are The Family of Man (I think). This is a collection of video and music clips from Sesame Street around the world, published by Putumayo, a favourite music label.
My family is now singing along with Elmo, Big Bird and Sesame Street stars from India, Israel, Mexico, Russia and South Africa. The look and sound of each of these video clips are distinctive and local. Yet, the same spirit and mood clearly animates each of these local executions. Unity in diversity, that old mantra of Indira Gandhi-esque national integration, applies not just to India but to all of humanity.
More generally, I also think this is a fair representation of how globalisation impacts local cultures and identity. At one time, even serious and well-intentioned people in India would have had doubts about whether letting Coca Cola and their ilk operate in the country would somehow dilute India's Indianness. The first debate I ever won, back in high school in the mid 80s, was about "Have we sold our culture for a pair of jeans?". I opposed the motion back then.
Now, two decades after liberalization started, that argument feels settled. Coca Cola and Sesame Street are very much a part of the Indian landscape, and have figured out that it makes a ton of commercial sense to adopt an Indian idiom. India is changing rapidly, India is becoming ever more closely connected to the rest of humanity, and yet India remains as distinctively Indian as it ever was.
And exactly the same logic probably applies to Israel, Mexico, Russia and South Africa as well.
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