Showing posts with label Aga Radwanska. Show all posts
Showing posts with label Aga Radwanska. Show all posts

Sunday 9 March 2014

Agnieszka Radwanska endorses Cheesecake Factory: the return of real marketing

Aga Radwanska @ Wimbledon

Aga Raswanska now endorses Cheesecake Factory. 

Refreshingly, she actually likes the Cheesecake Factory. She isn't just endorsing a random brand because they paid her lots of money.


She has been writing about visits to Cheesecake Factory restaurants on her blog for a couple of years now. "Can you imagine we tried almost every kind of cheesecake there during Indian Wells and Miami? Well except one — peanut butter... because I don't really like peanut butter," she wrote. "It's very close to the hotel, which is dangerous, because we could end up going there every night. We went yesterday. Maybe we'll try to cut down to every second night.". The Cheesecake Factory marketing people picked up on this, and an endorsement deal resulted. 

This feels like what celebrity endorsements ought to be about: not cynical money-making by a "media property", but a well known person sharing her genuine enthusiasm for a brand.  

Aga Radwanska @ The Cheesecake Factory