This post is to share the retro Nike print advertisement below. I came across these images on a blog called ShoeGirl Corner while looking for background info on Nike advertising for my last blogpost. Loved the advert.
It does feel retro.
Does anybody do eight page print spreads in glossy magazines anymore? Including an entire page that has just five words?
The feminism doesn't feel retro, though.
Women as still often seen and portrayed (and see and portray themselves) in relational terms, as mother/ daughter/ wife/ sister/ friend, as significant others. There still are feminist breakthroughs to be had in taking out that scaffolding and portraying women as individuals, as protagonists, as heroes of their own stories.
Is it retro for Nike to feature normal people, like the soccer moms and school teachers who actually pay for Nike products, rather than Wimbledon champions and Olympic gold medallists? I hope not.
