Management is justly famous for doing strange things to the English language. Consider: option value, hedge, synergy, self-actualization, kaizen, off-shoring, intrapreneurism, portfolio, fudge, strategize, ideate, projectize, functionality, robustify, core competencies...
Plus two great new words to add to that lexicon. Both are creative conjugations of that ancient and innocent verb, to think, which can be morphed with modern technology into “thoughting” and “thunk”. I learnt both these words at a recent (and very good) seminar with Jack and Carol Weber at Darden.
“Thoughting” actually is a useful word; I believe it was coined by Jack and Carol. It is meant to describe the unsolicited thoughts that endlessly stream through every consciousness. This unsolicited stream is completely different from the disciplined, structured, methodical thinking needed to, say, prove a mathematical theorem. Or to professionally evaluate a business partner’s performance. Yet, this unsolicited stream often intrudes on formal, methodical thought, and sometimes subverts it.
Giving this formless stream of thought a distinct name, thoughting, to distinguish it from formal thought, thinking, is quite useful. A distinct name helps the mind switch out of the thoughting-mode into the thinking-mode as needed.
Maybe when Krishna told Arjuna to free his mind from the shackles of माया (maya) he was telling Arjuna to stop the thoughting and start thinking. माया is often translated as illusion. Maybe thoughting, the mindless chatter that clutters the consciousness, would be a better translation.
Maybe the meditative practice of emptying the mind is about stopping the thoughting. ध्यान (dhyana), the Sanskrit root of the word Zen, could be understood as freedom from thoughting. So the consciousness is released to prove the theorem, or evaluate the business partner. A mind that is full of thoughting will struggle to hit that little red ball hurtling towards the soft tissues at ninety miles per hour, with just a hint of reverse swing.
This famous story from
Zen Flesh Zen Bones might be about thoughting:
Nan-in, a Japanese master during the Meiji era (1869-1912), received a university professor who came to inquire about Zen. Nan-in served tea. He poured his visitor's cup full and then kept on pouring.
The professor watched the overflow until he could no longer restrain himself. "It is overfull. No more will go in!"
"Like this cup", Nan-in said, "you are too full of your own opinions and speculations. How can I show you Zen until you first empty your cup?"
Skilled thinking can't happen without knowledge, one has to know some math to solve the theorem. Thoughting, however, gets in the way of thinking.
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“Thunk” is not just an uncultured way of saying thought. It is typically used in the context of another management buzzword that includes the word thinking.
Let’s say you have a high-powered corporate mandate to do "customer thinking". This means building or modifying products and processes so they are easy for customers to use. Once this work has been done, the said product or process has been "customer thunk".
The same conjugation works for "possibility thinking", which means creative problem solving, understood as an attitude rather than as a technique. When this "possibility thinking" exercise has been completed, the business itself has been "possibility thunk".
What I love most about thunk are its poetic possibilities:
The CEO was in a funk
His stock options had turned to junk
So to the consultant he quietly slunk
His business processes were customer thunk
His annual bonus went up by a chunk
And he celebrated by styling his hair like a punk
Its surprisingly difficult to come up with positive words ending in unk. Sunk, bunk, dunk…. nothing uplifting or celebratory.