Kolaveri Di and the Eurovision Song Contest

Kolaveri Di has lived out fourteen out of its fifteen minutes of fame. So, one final thought to occupy that last minute: Kolaveri Di has what it takes to win the Eurovision song contest.

This thought comes straight from Only Mr. God Knows Why, an article by Anthony Lane (which, refreshingly, is still visible to the public on the New Yorker website). Anthony Lane's thesis is that a Eurovision contestant's main problem is reach out across a continent which doesn't know your language or culture. Consider these extracts:

“Europe has a problem...if you don’t speak English, you’re immediately at a disadvantage. The Greek guys? Good song, but it’s in Greek. Will they play that on the radio in France?"

...of the songs that have reached the finals over the years, two hundred and sixty-three have been in English, the lingua franca of pop. French, with a hundred and fifty, is the only other language in triple figures; the rest lag far behind...

On the one hand, the contest is an obvious chance for European nations, especially the less prominent ones, to flaunt their wares by singing in their native tongue. On the other hand, when you sing in English, you may be blasting through the language barrier to reach a wider audience, but are you not abasing yourself before the Anglo-American cultural hegemony...

 ...there are three well-established methods for avoiding it.

One is to be France, whose performers, as you would hope, grind away in French, year after year, repelling all intruders, giving only the barest hint that other languages, let alone other civilizations, even exist...

The second method is to be Ireland, the nation that has won the contest more often than any other. Seven times it has struck gold, and no wonder; if you can sing in English without actually being English—all the technical advantages without the shameful imperialist baggage—you’re halfway to the podium already.

The third method, which is by far the most popular, and which has brought mirthful pleasure to millions on an annual basis, is to sing in Eurovision English: an exquisite tongue, spoken nowhere else, which raises the poetry of heartfelt but absolute nonsense to a level of which Lewis Carroll could only have dreamed. The Swedes are predictably fluent in this (“Your breasts are like swallows a-nesting,” they sang in 1973), and the Finns, too, should be hailed as early masters, with their faintly troubling back-to-back efforts from the mid-seventies, “Old Man Fiddle” and “Pump-pump,”

 ...hence such gems as Austria’s “Boom Boom Boomerang,” from 1977 (not to be confused with Denmark’s “Boom Boom,” of the following year), Portugal’s “Bem-bom,” from 1982, and Sweden’s “Diggi-loo Diggi-ley,” which won in 1984. The next year’s contenders, spurred by such bravado, responded with “Magic, Oh Magic” (Italy) and “Piano Piano” (Switzerland). Not that the host nation relinquished the crown without a fight, as anyone who watched Kikki Danielsson can attest. Her song was called “Bra Vibrationer.” It was, regrettably, in Swedish.

Kolaveri Di fits this third formula perfectly. One doesn't need to really know either Tamil or English to get into the spirit of Kolaveri Di. "Distance-u la moon-u moon-u, moon-u colour-u white-u", is right up there with anything the Swedes, Finns or Portuguese can create. Please note: it is entirely conceivable that India will participate in the Eurovision song contest one day, last year's winner was Azerbaijan.

On an aside, maybe the Punjabization of India I posted about last week is because Punjabi is the most onamatopoeic of Indian languages. I don't know Punjabi, yet, I have no problem understanding "Chak de India" or "Tootak tootak tootiyan hey jamaalon". The language used by Premchand, Tagore, Bharatiyar, or for that matter, Shakespeare, is necessarily for narrower audiences.