Chennai Super Kings, my home town cricket team, just won IPL 4 in style. They have clearly been the best team on show since the inception of the IPL, with two trophies, one runner up spot, and one semi-final finish.
Many reasons have been ascribed to this performance, from MS Dhoni's captaincy, to the stability of the squad, to Stephen Fleming's coaching. I really like the tactical intelligence of CSK's game plans - Ashwin opening the bowling, Hussey and Vijay playing traditional cricket shots rather than low percentage slogs and Dil-scoops, Badrinath's clear role as the crisis man, Dougie Bollinger's yorkers at the death, shuffling the batting order to maintain left-right pairs - good, smart cricket.
But, as the many erudite Mylapore Mamis in CSK's fan base will be happy to explain, success does not derive only from one's tactics, from the flow of one's deeds on the field of action, from one's karyas on the dharmakshetra. Success also derives from karma, from the stock of goodness accumulated through many small acts of kindness and decency. These acts happened long before the men in yellow stepped onto the dharmakshetra of Chepauk.
One of these karmic factors working for CSK, which mainstream cricket commentators seem to have completely missed, is their co-ed cheering squad. CSK were the only IPL team with both men and women in their cheering squad. They were led by a shaven-headed fifty one year old drummer called Sivamani. I certainly don't mean to pass judgment on the all-girl cheerleading squads, or on their admirers, as "bad". But CSK's co-ed approach just feels better, more comfortable, more natural. There is no obvious reason why leading a cheer for a sports team should be sexually charged. Cricket has long had a tradition of colourful, noisy and committed fans: Sri Lanka's Percy Abeysekara, India's Sudhir Gautam, West Indies' Trini Posse, England's Barmy Army. This cheering was never sexy (though the Barmy Army's chat with an Aussie fielder at the boundary line could involve pointed references to his sexuality). Sex and cricket always were fulfilling, but distinct, aspects of life.
When cheerleading was invented in America, at Princeton University in 1884, it was an all-male activity. Presidents Dwight Eisenhower and Franklin Roosevelt were cheerleaders in their time. Somewhere along the way, cheering a sports team morphed into the stylized sexual displays put on in the USA today in football and basketball (but not in cricket's cousin baseball). The IPL imported this into cricket in the name of "marketing".
Perhaps the greatest failure of NFL style cheerleading at the IPL is not moral but material: it doesn't seem to work in marketing terms. Several teams with great looking all-girl cheering squads are failing to fill their stadiums, or to animate their crowds. Ultimately, people who want to watch dancing girls can watch them elsewhere, without the annoying bat-ball distractions. The men and women who pitch up at cricket matches are there to enjoy the cricket. Sivamani and his co-ed troop successfully orchestrated the cheering of these real fans. CSK's fans were easily the most passionate and vocal in the IPL, effectively adding another player to CSK, making them almost invincible at home. Long may the force remain with CSK, and with Sivamani.
3 comments:
This post is not serious. I like the fact that CSK won and that CSK's cheerleaders don't feel the need to be titillating. These are clearly unrelated. I just found it amusing to claim causality when what's going on is just association
Wow, this article expresses my sentiments exactly -- I have always been super impressed by CSK's fully clothed co-ed cheering squad. I am sure this is the karma which made them win :-). I think the white girl with few clothes thing is especially demeaning to both the girls and the audience -- if we desis want girls with few clothes, we should have the swadeshi thing to have them all desi and not import some poor things to be lechhed at :-).
Wow, this article expresses my sentiments exactly -- I have always been super impressed by CSK's fully clothed co-ed cheering squad. I am sure this is the karma which made them win :-). I think the white girl with few clothes thing is especially demeaning to both the girls and the audience -- if we desis want girls with few clothes, we should have the swadeshi thing to have them all desi and not import some poor things to be lechhed at :-).
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