Rapidex goes to Paris

One of the highlights of our family's trip to Paris this spring was this poster:



It is prominently displayed all around the Paris metro network.

It reminds me of one of my favourite brands, Rapidex English Speaking Courses, which is right up there along with Palmolive and Boost as great Indian brands endorsed by Kapil Dev. Different cultures, exactly the same consumer need.

The market clearly knows that the "right" English is no longer the Queen's English. In case the current turmoil on Wall Street does not abate, we can always look forward to a brand relaunch as Main Street English:



Thanks to Polly-vous Francais for the Main Street English poster.