Here's the Economist on the last lap of the Obama-McCain campaign in Pennsylvania, a vital swing state.
...Obama has 81 field offices across the state, many in places where Democrats have never competed before, compared with Mr McCain’s three dozen...
...The McCain office only had a couple of people working the phones when The Economist visited. The young man who was in charge had no idea that Mr McCain was in the state that day. The Obama office, by contrast, was crammed to the brim and hyper-organised. There were plenty of older people sporting “Hillary sent me” badges as well as younger Obamaphiles. The walls were covered with charts telling people where they had to be and when. After dark, it was still buzzing with volunteers. The McCain office was closed...
...Obama has 81 field offices across the state, many in places where Democrats have never competed before, compared with Mr McCain’s three dozen...
...The McCain office only had a couple of people working the phones when The Economist visited. The young man who was in charge had no idea that Mr McCain was in the state that day. The Obama office, by contrast, was crammed to the brim and hyper-organised. There were plenty of older people sporting “Hillary sent me” badges as well as younger Obamaphiles. The walls were covered with charts telling people where they had to be and when. After dark, it was still buzzing with volunteers. The McCain office was closed...
There's the glimmer of an interesting theory here: winning elections is not about policy, performances, or even mud-slinging. All that is just noise that keeps the commentariat busy. The real business of winning elections is about logistics, keeping the show rolling on the ground. Politics is about Sales, not Marketing.
This may also be the real reason why the Congress, India's Grand Old Party, is now a shambles. It's not the failure of Nehruvian socialism or any such grand theory. It's probably about the about the slow tactical melting away of the grass-roots organization, of the Congressman in each village, of the great sales organization that was built up during the freedom struggle.