Showing posts with label indian pop culture. Show all posts
Showing posts with label indian pop culture. Show all posts

Wednesday 10 March 2010

Vishwaroopam and Florida

We’ve found the culprits. We know who dun it. It’s them Adam and Eve, residents of Eden Gardens, Paradise, PL24 2SG. They inspired the Cruella de Vils slaughtering innocent baby pythons in Florida.

There are serious arguments being made for the extermination of the Florida python. Learned Associate Professors believe that the python is a threat to delicately balanced ecosystems. Yet, I can’t help noticing that other non-native species that are spreading through the American south, like, for instance, wild hogs, are treated differently. Hogs are also large, potentially violent, omnivorous, fast breeding, adaptive, mobile, elusive, and are potentially upsetting the balance of many delicate American ecosystems. But unlike pythons, nobody is trying to wipe them out. Why?

My hunch is that this is simply because pythons are snakes. Snakes have had bad rap, negative symbolic associations, ever since they were cast, through no fault of their own, in the villain’s role in the legend of Adam and Eve. Imagine how easily a magpie, symbolizing excessive attraction to superficial beauty, could have prompted Eve to eat the forbidden fruit. But mythology can't easily be undone, and this slander of serpents has played through to modern pop-myths. Like, in Harry Potter, Gryffindor's emblem is a lion, but Slytherin's is a serpent?

I find this uniformly negative portrayal of snakes hard to relate to, probably because snakes are often portrayed in positive light in Indian iconography. Shiva has a garland of cobras coiled around his neck. The traditional depiction of Maha Vishnu, Vishwaroopam, shows him reclining on his friend and protector Adisesha, the sire of the serpents. In some traditions, Adisesha accompanies Maha Vishnu to earth to be his best friend during his avatars, like Krishna and Balarama or Rama and Lakshmana. Vasuki, the king of the serpents, churns the ocean of milk to find Amrit, the nectar of immortality, which the beautiful Mohini delivers to the good Devas rather than the evil Asuras.

Not all Indian snakes are good; Krishna tames the evil ten-headed Kaaliya by dancing on his heads. But, Indian snakes are more good than bad, and in that context, it feels natural to revere real snakes that live near people. It feels natural for Wildlife SOS, a charity I support, to send me email about how they’ve rescued lost or injured pythons. Or for the Chinese zodiac to associate the snake with wisdom, intelligence and grace.

Once, western cultures also depicted snakes in positive light. The snakes coiled around medicine’s Hippocratic staff represent life itself. The Mediterranean Tree of Life once showed a serpent twined around the trunk of a flowering tree, the fertile and the virile, yin and yang. Much that was beautiful was lost in Adam and Eve’s deadly smear campaign.

But maybe, just maybe, the end is in sight. Maybe the magic of Disney can undo two millennia of defamation and injustice. I watched The Princess and the Frog recently. It features Disney’s first black heroine, Tiana, who is not a princess born into riches but an entrepreneur who shapes her own destiny. The fairy godmother who helps Tiana triumph over evil is not some flitty, flighty pretty little thing. She is a tough old lady who knows a thing or two about using Tabasco sauce, who lives out in the bayou. Her name is Mama Odie, and her constant companion is, yes!, a python. At home and happy in Louisiana. Walt Disney Studios may have intuitively understood and accepted America’s serpentine future in a way that the learned Associate Professors have not.

Sunday 20 December 2009

Quick Gun Murugan



Wokay. Mind it! This is not a movie. It is a 90 second ad film stretched out over 90 minutes. But once you are in an undemanding frame of mind that is willing to forgive that flaw, a frame of mind that comes naturally on long-haul flights, Quick Gun Murugan is good, clean fun.

The best thing about Quick Gun Murugan always was his style. The razor thin moustache, the comfortable paunch, the artfully arranged forelock, the green shirt, the large cooling glasses, the panache with which he lights a cigarette, his gallantry with the lovely ladies, his comfort in his own skin...Quick Gun Murugan is the style-god incarnate. All this came through in the 90 second adverts. What the 90 minute movie offers is space to elaborate on this style, and the movie uses this space well.

We find out about QGM's brother, a Grade II government employee who lives in Matunga and shares his cowboy style. QGM's lady love turns out to be a former Bulbul (Brownie) scout who resides in his love-locket and harangues him into staying on the straight, narrow and upwardly mobile. Mango Dolly, a gangster's moll with a heart of gold and a wig to match, does an item number for Quick Gun. He wonders how a nice girl from a good family wound up doing item numbers, and suggests, in all sincerity, that Mango Dolly's work is also a form of worship for the goddess Saraswati.

The plot? Quick Gun is a cowboy. He is also a vegetarian. His duty as a vegetarian cowboy is to save cows, not to kill them. And so the movie is about Quick Gun's battle with his evil nemesis Rice Plate Reddy, who want to make the world non-vegetarian.

Tripping on this cowboy's vegetarianism is not a bad gag. But it is a gag, not a plot. Nobody watching the movie is going to care about whether Quick Gun succeeds in his vegetarian quest. Sure, the point of the movie is to parody a style, not to reveal character or elicit empathy. But couldn't they have tried just a little bit harder? Or less hard, hence giving less screen time to Rice Plate Reddy and his boring flunkeys?

So sit back, relax and get set for an evening with Quick Gun Murugan, my beloved brethren, fortified with a tumbler of whisky and a masala dosa, and you will be the yenjaay! You might even cast a vote in favour of our won and wonley revolutionary leader, புறட்சி தலைவர் Dr. MG Ramachandran.

Sunday 18 January 2009

Grabbing the SKU Rationalization bull by the horns

The day after Pongal is mattu Pongal, literally cattle Pongal. The idea is to thank the cattle for their help with the harvest. The cattle are fed sugar cane, which is a nice alternative to hay. They are decorated with flowers and bells, their horns are painted, and they are proudly paraded through their home towns.

Asian Paints, India’s leading paints brand, markets small cans of paint in festive colours during the Pongal season, targeted specially at the horn-painting market. Cool. This is the work of India Inc., woven right into the fabric of Indian life.

Except... extensive googling earlier today reveals no evidence that this Pongal SKU (stock keeping unit) actually exists.

I first heard this story about twenty years ago from my father. My dad was a marketing professional; he was probably trying to impress on his teenage son that marketing is cool, and in that mission he succeeded. Is there a version of events that could make my dad’s story not only successful, but also accurate?

Perhaps 20-25 years ago paint was mixed in centralized factories, packaged in cans, and then distributed nationally. This would have meant managing a system with literally millions of colour * can size combinations. Today, pigments and a paint base are probably distributed independently, and mixed and packed at the point of sale. So the farmer painting a bull’s horns can now buy a small quantity of paint, in the colour of his choice, at a retail point in the local farmers’ market....

Or maybe painting contractors re-sell the small sample cans they get free from paint companies to wholesalers, who in turn bundle these small paint cans into special Pongal packages, which include sugar cane stalks, flowers, new clothes, luridly illustrated religious calendars, and cans of paint, to sell at local farmers’ markets.

Either way, the one thing I’m pretty sure of is that the work of India Inc. is woven right into the fabric of Indian life. Asian Paints did try to build this Pongal connection into their brand identity with this excellent TV commercial. Enjoy.


Sunday 16 November 2008

The Tourons of Planet Bollywood


Swiss Nuggets: Observations on Switzerland following a long-weekend visit


Touron is a great new word, created by smooshing together tourist and moron. It is often used to describe lads consuming lager and chicken-tikka pizza on the Costa del Sol. This word may have found a wonderful growth market in describing Indian tourists in Switzerland.

India is now one of Switzerland’s fastest growing tourist markets, thanks to Dilwale Dulhania le Jayenge. And Indians are now visible everywhere.

In terms of numbers, about 250,000 Indian tourists visit Switzerland every year. That is still only about 1.5% of the market, maybe 5% once business travellers and sports-tourists are taken out of the denominator. But Indians are more conspicuous than the numbers suggest. Maybe it’s the brides on group honeymoons, still wearing their mehendi and wedding jewellery. Maybe it’s the garment exporter, travelling with his extended family, raising his voice on a business call to compensate for weak cell phone reception in the Alps. Maybe its because I’m Indian and I tend to observe people and behaviours I’m already familiar with.

Whichever way, the Swiss tourist industry is warmly embracing this growth market. The Swiss are now promoting Bollywood movies that are set in Switzerland, where not just the dream song-and-dance sequence is shot in Switzerland. And Jungfraujoch, the train station at the top of Europe, the climax of a trip into the Alps, now features a Restaurant Bollywood.

Thursday 14 August 2008

Manners for the Mangalam

To close out the thought from Shaping the Beast ...how would the Music Academy in Madras use design to discourage people from leaving during the Mangalam?

Here are five free suggestions. Without my usual consulting fee of $350 per hour :)

1. Lighting. Reduce the amount of light in the hall, especially in the stairwells, to make it hard for people to move in and out easily. Maybe even make the stairs slightly uneven, so one needs the light to walk comfortably

2. Symmetry. Make it mandatory for people to be in their seats before the concert starts. Lock the doors and don't let anyone in even slightly late. That makes it more natural for people to stay in their seats until the concert ends. For this to work, the artists also need to start and finish their concerts at specific times

3. Transport. Get people to park in a lot a mile away. Run a good bus service from the concert hall to the parking lot, with buses leaving immediately after the concert. People don't have a reason to leave before time

4. Ergonomics. Buy (or design) chairs that are comfortable to sit on for 150 minutes. The chair should ideally support the neck and arms, allow for plenty of wiggle room, and breathe. The pokey, folding contraptions usually supplied by tent-houses in Madras are a no-no

5. Food. A great thought stolen from Vishnu's blog. Serve soggy, over-priced sandwiches in cellophane wrap, like they do at the Kennedy center, instead of delicious idlis and vadais with piping hot coffee. Nobody will ever go to the canteen

Sunday 9 September 2007

Tamil film clips on You Tube

I was online last night looking for another clip of Quick Gun Murugan. The closest that I could find was a couple of Kattabomman scenes. Notice the similarity in the subtitles (which are only tangentially related to the dialogues).

YouTube - Broadcast Yourself.

Found some other super old stuff. Puttam Pudhu Bhoomi from Thiruda Thiruda.

YouTube - Broadcast Yourself.

Andhi Mazhai from Raaja Paarvai

YouTube - Broadcast Yourself.

The climax scene from Thalapathi. The court scene from Parashakti...the original Parashakti Ganesan. Two years ago, it would have taken me weeks of digging in Madras to lay my hands on this sort of Tamil film software. This is fantastic.

Saturday 25 August 2007

Quick gun murugan clip on You Tube

Delighted that one Quick Gun Murugan clip has surfaced on You Tube. It's priceless.

YouTube - Broadcast Yourself.